--- title: "Samson Mow says bitcoin treasury firms like Strategy are undervalued" description: "In a Bitcoin Magazine video, JAN3 CEO Samson Mow argued that many bitcoin treasury companies, especially Strategy (MSTR), are \"massively undervalued\" and act as bitcoin's buyer of last resort, which he said creates a self-reinforcing cycle that should push the price higher over time. He also said…" language: en canonical: "https://whycoinmoves.com/en/events/bitcoin-massively-undervalued-samson-mow-mstr-aa043f9e5abae6" published: 2026-10-21T13:44:58.000Z updated: 2026-10-21T14:52:59.000Z indexable: false --- # Samson Mow says bitcoin treasury firms like Strategy are undervalued In a Bitcoin Magazine video, JAN3 CEO Samson Mow argued that many bitcoin treasury companies, especially Strategy (MSTR), are "massively undervalued" and act as bitcoin's buyer of last resort, which he said creates a self-reinforcing cycle that should push the price higher over time. He also said… Attributed sources: [Bitcoin Magazine]() ## Key facts In a Bitcoin Magazine video, JAN3 CEO Samson Mow argued that many bitcoin treasury companies, especially Strategy (MSTR), are "massively undervalued" and act as bitcoin's buyer of last resort, which he said creates a self-reinforcing cycle that should push the price higher over time. He also said the best time to launch a treasury company or bitcoin bond is when the price is low, according to the publisher's write-up. Evidence strength: Single source, 1 publisher group(s) (Bitcoin Magazine); this describes source coverage, not truth or causation. After site detection, observed returns were 1 hour: +0.89% (21/10/2026, 13:44 → 21/10/2026, 14:49, UTC; OKX · USDT). Unlisted windows are unavailable. In the preceding 30 days, the 99th percentile of absolute hourly returns was 1.23% (OKX · USDT; cutoff 21/10/2026, 13:44, UTC). This hourly baseline is not directly comparable with a minute move. ## Returns after site detection | Window | Return | BTC | Difference from BTC | Actual sampled interval (UTC) | Source | | --- | --- | --- | --- | --- | --- | | 5 minutes | — | — | — | — | — | | 1 hour | +0.89% | +0.89% | 0.00 pp | 21/10/2026, 13:44 → 21/10/2026, 14:49 | OKX · USDT | | 24 hours | — | — | — | — | — | ## Historical hourly baseline | Metric | Value | | --- | --- | | Ready | true | | Coverage | 100.0% (720/720) | | Median absolute hourly return | 0.14% | | 99th percentile of absolute hourly returns | 1.23% | | BTC beta | 1.00 | | Source / cutoff (UTC) | OKX · USDT / 21/10/2026, 13:44 | ## Claims and open questions - Bitcoin Magazine reports that JAN3 CEO Samson Mow described bitcoin treasury companies, especially Strategy (MSTR), as massively undervalued. - According to the Bitcoin Magazine write-up, Mow said treasury companies act as bitcoin's buyer of last resort, buying no matter what and creating a self-reinforcing cycle he expects to push the price higher over time. - Bitcoin Magazine reports Mow's view that the best time to launch a bitcoin treasury company or bitcoin bond is when the price is low. - What data or valuation method Mow used to conclude that Strategy and other treasury firms are massively undervalued is not specified in the published write-up. - Whether Strategy or JAN3 has responded to or endorsed Mow's characterization of treasury firms as buyers of last resort is not stated. ## Source evidence - [“Massively Undervalued” – Samson Mow on MSTR & Bitcoin Treasuries]() — Bitcoin Magazine; published 21/10/2026, 13:43; received 21/10/2026, 13:44 (UTC). ## Recent BTC events and market reactions - [Chinese court accepts prosecutors' bid to confiscate Bitcoin seized in UK]() — Published 22/10/2026, 06:24 (UTC) · Multiple publishers (3 publishers) · General news · 5m -0.02% / 1h -0.41% / 24h -0.94% - [US spot Bitcoin ETFs take in about $1.07 billion over three sessions]() — Published 22/10/2026, 04:41 (UTC) · Multiple publishers (3 publishers) · Market watch · 5m +0.05% / 1h +0.07% / 24h -1.31% - [Bitcoin slips below $82K after Tesla and Meta results unsettle tech markets]() — Published 22/10/2026, 03:51 (UTC) · Multiple publishers (2 publishers) · Market watch · 5m +0.13% / 1h +0.04% / 24h -1.04% - [Bitcoin rises above $84,500 as SpaceX earnings lift tech stocks]() — Published 21/10/2026, 15:13 (UTC) · Multiple publishers (2 publishers) · Market watch · 5m +0.15% / 1h +0.25% - [SpaceX and Tesla boards weigh merger that would combine 30,221 bitcoin]() — Published 21/10/2026, 09:23 (UTC) · Multiple publishers (2 publishers) · General news · 5m +0.08% / 1h -0.21% / 24h -2.08% - [Full coin archive]() ## Research for this archive - [Altcoin beta to Bitcoin: BTC, ETH, SOL and DOGE hourly returns]() - [Perpetual funding rates and annualized yield: a 2025 comparison]() - [Bitcoin halving and bull markets: evidence from four halvings]() - [Bittensor (TAO): Bitcoin beta, volatility and the AI crypto narrative]() [Methods and limitations]() Publisher count is not independent evidence count. Price changes cannot verify news or prove causation.